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| Cracking the Advertising Code DVD Item number LZX-3405. Regularly stocked item. Usually ships within 24 to 48 hours. ISBN 1571752404 ISBN 1-5717-5240-4 Learning ZoneXpress |
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If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: * Celebrity endorsement * Customer testimony * Emotional appeal * Unproven claims * Urgency and more Teaching materials included. 20 min. Closed Captioned. |
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